‘Love Your Birthday Suit’ is a public campaign aimed at raising awareness of what a Pressure Ulcer is and how steps can be taken to avoid them.
Pressure ulcers, sometimes known as bedsores, usually develop when the skin is placed under pressure for a prolonged period of time disrupting the blood flow, so people with health issues and reduced mobility are particularly vulnerable.
These ulcers and the resulting treatment can affect an individual emotionally; mentally; physically and socially, however it is now recognised that the majority of pressure ulcers are avoidable with the right preventative advice, care and treatment.